The Design Process

Why professional design work doesn’t cost $5.00

There are several critical fundamentals to the design process when you hire an experienced Graphic Designer. Each design project should go through these important steps in order to insure all aspects of the job have been met, questioned and answered.

The Design Brief:
A written explanation outlining the aims, objectives and milestones of the design project. A thorough design brief is a critical part of the design process. It helps develop trust and understanding between the Client and Designer – and serves as an essential point of reference for both parties. It ensures that important design issues are considered and questioned before the designer starts work, in turn saving time and money.

Do The Research:
Conduct research focused on the industry, its history, and its competitors. Take key factors of the market into consideration before choosing fonts, colour, images etc. Each design element should have a purpose.

Collect References:
Conduct research into designs that have been successful and current styles and trends that may be related to the design brief. Keep in mind that the world around us changes quickly but good design leaves a lasting impression.

Sketch & Conceptualize:
Design concepts are developed around the brief and research. No idea is a bad idea, but through conceptualizing you find the BEST idea.

Reflection:
Don’t rush the process when possible. Ideas mature and bring renewed enthusiasm with time. Seek out new inspiration where you least expect it. Accept constructive criticism and others opinions when you can.

Positioning:
The Client helps establish the important information to conduct the design brief, it’s the Designers role to guide them through the design process.

The Presentation:
Present only a select few of the best concepts to the Client.

The Rational:
Take the time to explain the reasoning behind each concept and design idea.

Celebrate:
Celebrate each finished job as an accomplishment (…drink beer, eat chocolate, party, or start on the next project!) Graphic Designers are more than just problem solvers. We work with our clients to make their product reach their intended audience. We combine the client ’s thoughts and our ideas to translate this into powerful visual communication.